Choose the right illustration service for your brand
Some projects need a direct redraw of an existing logo or sketch, while others need a new illustration built from scratch. We help with both. If your file is blurry, jagged or trapped in a low-resolution image, vector redraw can make it clean again for larger use. If the idea calls for character, texture or a more hand-made look, a custom illustration may be the better fit.
Our team has been working with businesses for years, from start-ups in Cape Town to established teams in Johannesburg, Durban, Pretoria and Bloemfontein. We also assist clients in Stellenbosch, Paarl and Port Elizabeth who need artwork that performs well on labels, menus, vehicle decals and presentation files.
Logo redraws: bitmap tracing or hand redraw
When a logo comes in as a bitmap such as a JPG, PNG or screenshot, there are two common routes. Bitmap tracing follows the image edges and can work for simple marks, but it is only as good as the source file. A hand redraw is slower, but it gives cleaner curves, sharper joins and better control over small details. That matters when the artwork must be used on business cards, stamped packaging or signage in bright sunlight.
- Bitmap tracing suits simple shapes with limited detail.
- Hand redraw is better for fine lines, small text and older logos.
- Both can be supplied as SVG, EPS, PDF or AI files.
- We can prepare artwork for print, web and production handover.
We always work from artwork you own, or for which you have the right to use and reproduce. That keeps the process clean for your business and avoids problems later on.
Hand-drawn vector illustrations for business use
Our illustration work is made for real business use, not just for display. That includes custom brand icons, mascot illustration, packaging illustration, map illustration, menu illustration, sticker illustration, pattern illustration, infographic illustration, badge illustration, line illustration, scene illustration and social graphics. Each piece is drawn with the end use in mind, whether it needs to sit on a folding carton, a restaurant menu, a web banner or a printed brochure.
We keep the style consistent with your brand, so the illustration feels like part of the same family as your logo and other visual assets. In coastal areas where humidity can affect print stock and labels, we can also advise on artwork that reproduces clearly at smaller sizes and on textured materials.
File formats that travel well between print and digital
Vector files are useful because they scale without losing edge quality. That means one artwork can be adapted for a small social post or a large shopfront panel without starting again. We can supply final artwork in SVG, EPS, PDF or AI, depending on what your designer, printer or signage supplier needs. For many jobs, we also prepare a practical PDF version for quick review and sharing.
- SVG is useful for websites and digital interfaces.
- EPS is often used by printers and production teams.
- PDF works well for sharing and proofing.
- AI is useful for design teams who continue working on the file.
If your job needs careful prepress handling, we check line weight, spacing and file structure before handover so the file is ready for production and not left for the printer to sort out.
Where these illustrations work hardest
Illustration is often the thing that pulls a brand together across many touchpoints. A good mark or graphic can carry through packaging, campaign posters, point-of-sale material and digital assets without looking out of place. It can also help small businesses create recognition when they do not have a large image library yet.
We commonly support work for:
- Packaging and label artwork
- Promotional campaigns and event material
- Shop signage and display graphics
- Menus, brochures and editorial pages
- Social media graphics and digital campaigns
It gives your printer, designer and marketing team one proper source file to work from, instead of a folder full of mismatched images.
How to brief us from anywhere in South Africa
You can send your enquiry through the contact page and tell us what the artwork must do, where it will be used and what file you already have. If you are redrawing a logo, include the cleanest version available. If you need a fresh illustration, share notes, references and any style guidance that matters to your brand.
Our client services manager helps coordinate the request, while the managing director and vector team keep the work aligned from first review to final file handover. We handle jobs for businesses in Cape Town, Johannesburg, Durban, Pretoria and Bloemfontein, as well as clients in Stellenbosch, Paarl and Port Elizabeth who need practical artwork that is ready for use.